WEF is offering a webinar on September 6 at 1 p.m. to review biosolids communications resources, show examples of positive messaging campaigns, and share best practices on responding to critics.
WEF anticipates a forthcoming release of a documentary “Biosludged.” The trailer indicates the movie takes a negative, inaccurate, and incomplete look at biosolids. We encourage you to prepare to respond to inquiries generated by the piece through these steps:
- Notify communications staff/departments of the documentary.
- Prepare a response strategy that relies on the science, track record, benefits, etc.
- Focus on positives of biosolids, not criticizing the documentary.
- Identify external validators who can provide positive, fact-based perspective.
Additionally, we are providing some resources to assist with biosolids messaging. A messaging book and other tools are available at http://biosolidsresources.org/OE/
WEF believes there is an opportunity for proactive, positive messaging campaigns to highlight the many benefits of biosolids. While there are a variety of efforts underway across the biosolids sector, there is room for others to become active and to expand current activities. Successful campaigns often:
- Highlight the proven benefits of biosolids for environment, economy, communities, etc.
- Utilize a variety of external validators such as scientists, agriculture, NGOs, etc.
- Use social media, earned media coverage, and web content.
Please share this information with others in the water sector as appropriate. If you have any questions, please contact Travis Loop, Senior Director of Communications and Public Outreach at WEF, at firstname.lastname@example.org or 703-684-2465.